Marketplaces That Leverage Other Marketplaces
Note: originally published at The Breakery.
[In your head]: "Marketplaces that leverage other marketplaces?"
[To my computer screen]: "Yes, it's just crazy enough to work."
The Problem CellBreaker Solves
Cell phone carriers treat contracts like they’re playing with Monopoly money. But that’s your money. Isn’t it time consumers had a way to play along too, and win?
We’re gamifying ‘contract justice’ by giving consumers a platform to play along–it is, after all, their money that’s at stake.
In doing so, we’re offering something Monopoly never could: real-life utility. We unlock the contracts consumers no longer want, enabling them, like free-agents, to switch service providers anytime they wish, which makes our platform a two-sided marketplace.
On one side, it’s a marketplace for consumers to get out of unwanted contracts.
The way that works is a combination of:
The other side of the marketplace derives from the fact that we unlock “essential service” contracts, contracts for services that everybody basically needs. You cancel one cell phone plan, and you immediately need another one, for example. So the other side of the marketplace centers on the newly-freed customer’s imminent buying decision.
Altogether, this takes all of the legwork and guesswork out of making buying decisions for multi-layered services like cell phone TV, and internet.
CAN YOU THINK OF ANY OTHER EXAMPLES OF MARKETPLACES THAT LEVERAGE OTHER MARKETPLACES?
We just sent you an email. Please click the link in the email to confirm your subscription!